Opening an Online Store in Poland 2025 — Step by Step (Business Start)

Why You Should Open an Online Store in Poland

Commerce is one of the simplest and most in-demand types of entrepreneurship in Poland. Thanks to the growth of e-commerce, opening an online store in Poland can require minimal investment compared to registering a company with a physical location.

The process of opening an online store includes choosing a business form (Spółka z o.o. or JDG), registering with CEIDG or KRS, obtaining a NIP (tax number), and opening an account at a Polish bank.

Who Can Start an Online Store in Poland

Foreigners can register:

Sole proprietorship (JDG) — only for those with a Pole’s Card, PBH visa, or other legal grounds.
Sp. z o.o. — available to all foreigners without restrictions.

“Registering a Sp. z o.o. is possible for any foreigner, regardless of citizenship” —
Biznes.gov.pl.

How Much It Costs to Open an Online Store

Business Registration

Registering a sole proprietorship — free, no share capital required.
Registering a Sp. z o.o. — state fee + share capital starting from 5,000 PLN.

Additional Expenses

Legal services and registration support.
Accounting and HR management.
Office or warehouse rental (warehouses are often necessary for online stores).
Cash register (if required by law).
Marketing: advertising, promotion on marketplaces, social media.
Special licenses (e.g., for alcohol).

“Basic costs for registering a business in Poland depend on the chosen business form and the set of services” —
Ministry of Finance.

Business Plan for an Online Store

Key sections of a business plan:

Market analysis — competitors and target audience.
Marketing strategy — promotion channels, SEO, advertising.
Financial plan — revenue and expense forecasts.
Operational plan — management structure and processes.

How BST Group Can Help Open an Online Store in Poland

We assist entrepreneurs at every stage:

Registering a sole proprietorship or Sp. z o.o.
Preparing corporate documents.
Accounting and HR management.
Virtual office and legal support.
Legalization of foreigners and their families.

With us, opening an online store becomes a simple and safe process.

Frequently Asked Questions

How to open an online store in Poland?

You need to register a sole proprietorship or Sp. z o.o., open a bank account, connect payment systems, and launch a website or marketplace store.

Can I sell clothing through an online store?

Yes, selling clothing is a popular e-commerce segment in Poland. The key is to properly register your business and organize logistics.

Are there any specifics for Ukrainians?

Ukrainians can open a business in Poland either through a sole proprietorship (if eligible) or via Sp. z o.o. This is a popular option for entering the EU market.

Do I need licenses to sell alcohol?

Yes, selling alcohol requires a special license and compliance with sanitary and fire safety regulations.

How to promote an online store in Poland?

Main promotion channels include social media, marketplaces, SEO, and paid advertising. Collecting customer reviews is also important.